Benefits Are About People. So Are We.

Playa Vista Insurance Services was built around a simple belief: employee benefits should work for the employer and the people they employ.

Since 2012

Helping employers navigate the increasingly complicated world of employee benefits with experienced guidance, creative solutions and a level of personal service that can be hard to find.

We combine benefits strategy, cost management, technology, compliance resources, HR support, employee education and wellness with something much simpler:

We get to know our clients. And we're there when they need us.

Why PVIS Exists

PVIS was founded in 2012 by Rachel Sunday after years in the employee benefits industry and seeing an opportunity to do things differently.

The goal wasn't to build the biggest brokerage. It was to build the kind of brokerage we believed employers deserved — knowledgeable, responsive, creative and genuinely invested in the people we serve.

Over the years, the industry has changed dramatically. Technology has changed. Compliance has become more complicated. Healthcare costs have continued to rise, and employers have more decisions than ever before.

What hasn't changed is how we work.

We listen.
We ask questions.
We look for solutions.
We explain the complicated stuff.

And when we don't have the answer, we work with the right carrier, partner, compliance resource or ERISA attorney to get it.

That's still PVIS.

There Is No One-Size-Fits-All Benefits Strategy.

Every employer is different. Their employees are different. Their budgets, cultures, challenges and goals are different. Their benefits strategy should be, too.

We start by listening and understanding what's working, what isn't and where you want to go.

From there, we look at the whole picture and help determine what makes sense for your organization.

Sometimesthat means making a significant change.

Sometimesit means improving what you already have.

And sometimesthe smartest recommendation is to leave something alone.

Our job isn't to sell you the newest idea. It's to help you make the right decision.

Rachel Sunday, Founder and CEO, smiling and hugging her dog, Moyo

Meet Rachel Sunday, Founder & CEO

Rachel Sunday founded Playa Vista Insurance Services in 2012 with a simple goal: build the kind of benefits brokerage she would want to work with.

With decades of experience in employee benefits, Rachel has built PVIS around relationships, responsiveness and a genuine curiosity about how businesses work. She believes the best benefits strategy starts by listening — understanding the company, its employees, its challenges and where it wants to go before recommending a solution.

Rachel is known for making complicated benefits issues understandable, asking a lot of questions, challenging the status quo when it makes sense, and being willing to say, “You don't need to change this,” when the solution a client already has is still the right one.

She also believes a broker's job extends well beyond insurance. From technology and compliance to HR resources, employee communication, wellness, cost management and long-term planning, Rachel has shaped PVIS to be the resource clients call when they need help — even when they aren't quite sure who they should be calling.

“I never wanted PVIS to be the biggest brokerage. I wanted us to be the brokerage our clients never wanted to leave.”

— Rachel Sunday, Founder & CEO

Outside of PVIS, Rachel brings that same enthusiasm to her family, community, motorsports and a lifelong love of animals and wildlife conservation. She believes relationships matter — in business and in life — and that philosophy has shaped the culture of PVIS from the beginning.

Experienced Guidance. Personal Attention. Real Relationships.

You know your team — and your team knows you.

You have direct access to experienced professionals who understand your company, your benefits and your employees. No call centers and no unnecessary layers between you and the people helping you.

We look at the whole picture.

Cost matters, but so do your employees, your culture, technology, compliance, administration, communication and long-term goals. Our recommendations take all of it into account.

We explain the “why.”

We don't just hand you a spreadsheet of options. We help you understand what you're looking at, what it means and why we're recommending it — so you can make an informed decision.

We're involved all year.

Renewal is one part of the relationship. Strategy, employee support, compliance, technology, HR resources and planning happen throughout the year. You can always expect us to reach out mid-year to meet.

We bring the right resources to the table.

Our size doesn't limit our capabilities. PVIS works with leading carriers, technology platforms, general agencies, compliance resources, ERISA attorneys and other specialized partners to bring clients the expertise and solutions they need.

And sometimes our recommendation is to change absolutely nothing.

If what you have is working, we'll tell you. Our job is to find the right solution — not simply a different one.

The People Behind PVIS

Benefits are personal, and so is our service.

Every PVIS client has a dedicated team that gets to know their business, their benefits program and their people. When you call or email us, you're talking to someone who knows who you are and understands what you're trying to accomplish.

Meet the people who make that happen.

Rachel Sunday

Founder & CEO

Rachel Sunday founded Playa Vista Insurance Services in 2012 with a simple goal: build the kind of benefits brokerage she would want to work with.

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Hayley “Xandy” Novack

Account Executive

Hayley “Xandy” Novack is an Account Executive with seven years of experience in the employee benefits industry. She specializes in building lasting client relationships and helping employers navigate the complexities of employee benefits, from plan selection and renewals to ongoing benefits administration and employee education.

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Known for her thoughtful communication, attention to detail, and creative problem-solving, Xandy takes a personalized, solutions-oriented approach to helping clients find coverage that meets their business needs while supporting their employees.

She particularly enjoys partnering with small businesses and growing organizations, especially those with 2–50 or 75–200 employees, helping employers navigate benefits decisions, simplify administration, and build benefits offerings that support both their business goals and their employees.

Outside of work, Xandy brings the same enthusiasm to her personal passions. She enjoys high-energy workouts at Orangetheory Fitness, cheers on the LA Kings as a dedicated hockey fan and embraces her love of all things Disney. Whether she’s celebrating a big win, pushing through a tough workout, or enjoying a little Disney magic, Xandy believes in bringing energy, heart, and personality to everything she does.

Ana Hubbs

Account Administrator

Ana Hubbs is a proud Los Angeles native, born and raised in the city she continues to call home. She graduated from California State University, Northridge and brings a strong sense of community, dedication, and enthusiasm into both her personal and professional life.

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As a proud mom to her daughter, Ana balances family, wellness, and professional growth with energy and heart. Outside of work, she enjoys reading, practicing yoga, hiking Southern California’s scenic trails, and unwinding with her favorite Hallmark movies — especially the Christmas classics.

Ana also has an impressive athletic background. Although she no longer runs competitively, she previously completed four full marathons and countless half marathons, demonstrating the discipline, perseverance, and determination that continue to shape her approach to life and work today.

New to the insurance industry, Ana officially passed her licensing exam on March 27, 2026, marking the beginning of an exciting new professional chapter. She is incredibly motivated to grow within the industry, expand her knowledge, and build meaningful relationships while helping support clients and teams with a positive, energetic, and solutions-focused mindset.

With her strong work ethic, approachable personality, and passion for continuous learning and bilingual capabilities, Ana brings fresh energy and enthusiasm to everything she does.

Let's Make Benefits Easier.

Whether you're looking for a new benefits partner, rethinking your current strategy, or just want to know if there's a better way, we'd love to talk.

Let's Talk 800-834-2310